I have decades of experience in business-to-business sales, marketing, and advertising, supporting companies from start-ups to Fortune 500 organizations. I have lived and worked in Europe, Australia, and the United States, and also managed businesses in Asia Pacific and Latin America. I have run the international operation of a leading, publicly owned, US marketing services company.
I have particular expertise in driving revenue for technology and software companies, and I embrace all aspects of digital and direct marketing. These include the importance of data analysis, persona creation, and appropriate content delivered through an understanding of the buyer’s journey.
